TFCookingIsrael’s Dori Media Takes ‘Yum Factor’ To Market
TFCookingIsrael’s Dori Media Takes ‘Yum Factor’ To Market

Israel’s Dori Media Takes ‘Yum Factor’ To Market

EXCLUSIVE: A fresh Israeli cooking format is being taken to market by Losing Alice producer-distributor Dori Media.

Dori is shopping Yum Factor, which is produced by Fremantle-owned Abot Hameiri, at Content Americas.

Yum Factor has so far only aired a pilot and sees three home cook contestants cooking to the best of their abilities to win cash, with the twist being that they need to figure out whose taste buds will crown the ultimate flavor champion out of a jury of six regulars people.

Dori Media has a number of shows in production and on its sales books including the likes of Losing Alicewhich was picked up internationally by Apple TV+, and Amiabased on the 1992 terror attacks on the Israeli embassy.

“We are excited to offer the international television marketplace an innovative new cooking show from Abot Hameiri that truly flips the script on the conventional unscripted series set in the kitchen,” said Dori CEO & President Nadav Palti.

Last Mipcom, Palti was one of a small number of Israeli delegates who traveled to Cannes, and he spoke to Deadline about his desire to stop Hamas from “winning” by carrying on with his “personal, professional and business life.”

Hi, I’m nasei