Michelle Obama launches a food company to produce healthier options for kids : Shots

Michelle Obama promoted healthy eating habits when she was first lady. Now, as co-founder of PLEZi Nutrition she aims to give parents healthier food options for their kids.

Chip Somodevilla/Getty Images


hide caption

toggle caption

Chip Somodevilla/Getty Images


Michelle Obama promoted healthy eating habits when she was first lady. Now, as co-founder of PLEZi Nutrition she aims to give parents healthier food options for their kids.

Chip Somodevilla/Getty Images

Michelle Obama is taking on a new role as the co-founder of PLEZi Nutrition, which aims to market food and beverages for kids that are both tasty and healthy. The company,

Healthy foods are often more expensive. Here’s why

Maria Korneeva | Moments | Getty Images

Eating a healthier — or at least a more balanced diet — is not always as easy as it sounds, with food prices leading to large disparities between rich and poor communities in many countries.

One piece of British research in 2023, the Broken Plate report by The Food Foundation released in June, found that healthy food is usually twice as expensive as less healthy food, on a per calorie basis.

Campaigners say high prices have reduced many households’ ability to buy healthy or healthier food, pushing consumers toward less healthy, ultra-processed options.

Michelle Obama launches company to promote healthy food for kids

WASHINGTON — Michelle Obama announced Wednesday that she has co-founded a company to make and sell healthier food and drinks for kids, products that she says will be less detrimental to their long-term health because of their lower sugar and higher nutrient content.

The former first lady’s work with PLEZi Nutrition was an extension of her efforts to improve child nutrition when she was in the White House.

“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside,” she said during a keynote address in New York at a conference