Health Secretary Robert F. Kennedy Jr.’s Make America Healthy Again (MAHA) campaign has hit a roadblock due to White House concerns over the definition of ultra-processed foods. The Wall Street Journal reported that the White House has stalled efforts to update USDA guidelines on school meals and blocked a letter labeling certain refined carbohydrates as unsafe.
White House Blocks Ultra-Processed Food Definition
At the center of the dispute is the definition of ultra-processed foods. The White House has repeatedly delayed its rollout, citing the need for further review. During a July meeting, White House staffers expressed concerns that the proposed definition could encompass most grocery store items and bolster ongoing lawsuits related to health issues.
Kennedy aide Calley Means accused the White House of favoring special interests by blocking a definition that would classify foods with chemical preservatives, artificial colors, or non-nutritive sweeteners as ultra-processed. Food activist Vani Hari questioned the White House’s priorities, suggesting that political pressure or industry donations might be influencing decisions.
Industry Pushback and Regulatory Concerns
General Mills executive Jeff Harmening criticized the proposed categorization, arguing it could lead to unintended consequences. White House spokesman Kush Desai defended the administration’s approach, emphasizing the need for policies that are both effective and legally sound. Means accused the White House of acting like a food industry lobbyist.
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The tension may stem from the administration’s focus on deregulatory efforts. The new definition would create additional regulations, complicating the White House’s agenda. David Lennarz of Registrar Corp. noted the clash between the deregulatory focus and MAHA’s reform goals, predicting that some initiatives will face strong opposition from industry groups.
School Meal Reforms and Broader Implications
Efforts to improve school lunches by reducing sugar and incorporating 100% whole grain products have also been stalled. The USDA cited the need for schools and manufacturers to adapt, a process that could cost billions of dollars. A safety review of common ultra-processed food ingredients has yet to begin, and the White House blocked Kennedy’s letter supporting former FDA Commissioner David Kessler’s call to label certain refined carbohydrates unsafe.
As the administration delays these changes, Democrats are stepping in. Michigan Senate candidate Abdul El-Sayed launched the Build a Healthier America initiative, which aligns with many MAHA goals, including removing toxins from food and improving school meals.
