Functional health shot company Moju has introduced two new formulations, “Zingy Ginger Digestion” and “Sweet Cherry Night Time”, to address digestion concerns and evening relaxation routines. The brand emphasized that these launches cater to specific consumer behaviors and daily health goals, extending the role of functional shots beyond traditional morning use.
‘Zingy Ginger Digestion’ taps into the growing demand for functional products to support digestive health, with 55% of functional shot consumers already buying shots for digestive support, according to Strategy& research. The product combines fresh root ginger with prebiotic fibre from Jerusalem artichoke and chicory root, delivering 4g of fibre per shot.
Moju’s offering builds on the established demand for digestive health support and ginger’s association with digestion, designed to fit easily into both morning and mealtime routines. The product aims to bring a refreshing twist and a lighter, fruitier take on Moju’s warming ginger shot offerings.
Meanwhile, ‘Sweet Cherry Night Time’ expands the shot format into new occasions, with 60% of functional shots currently consumed in the morning. The formulation features a dark, fruity blend combining ingredients typically associated with night-time rituals, such as sweet and sour cherries, soothing botanicals chamomile and passionflower, and fresh root turmeric and magnesium.
Rich Goldsmith, CEO and co-founder of Moju, said: “A key role of our innovation strategy is looking at where else our shots can play a genuinely useful role in consumers’ lives”. The new launches continue Moju’s innovation pipeline, with the brand unveiling a new Elderberry Immunity drink in September and a Ginger Double Shot in October.
Both products launched at Tesco on 2 November 2026, at an RRP of £5.95 per 420ml bottle, and are also now available directly from the brand’s website. They are likely to increase competition in the functional health shot market, which has seen significant growth in recent years.
The introduction of ‘Zingy Ginger Digestion’ and ‘Sweet Cherry Night Time’ demonstrates Moju’s efforts to cater to different consumer needs and occasions, potentially attracting a wider customer base. As the demand for functional health products continues to rise, Moju’s innovative approach may contribute to the growth of the industry as a whole.
