Starting January 1, 2027, Brent Laffey will take on the role of President for North America at Prinova, assuming responsibility for the company’s regional Distribution and Value-Added divisions.
Laffey has a longstanding relationship with Prinova, dating back to 2007. In 2015, he co-founded Armada Nutrition, which is now part of Prinova.
The move aims to give customers more integrated access to Prinova’s ingredient portfolio, technical expertise, and value-added services. These services include product development, nutrient premixes, particle technologies, and contract manufacturing.
Masaya Ikemoto, chairman and CEO of Prinova Group, said Laffey’s commercial leadership and experience would help the company build on its recent performance and unlock further opportunities for customers.
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Laffey said his priorities would include bringing together the company’s ingredient portfolio, global supply chain, product development, and manufacturing capabilities to respond to changing customer requirements.
The appointment comes as Prinova continues to invest in its North American manufacturing and distribution infrastructure. The company recently purchased a production facility in Bloomingdale, Illinois, which is expected to expand production and distribution capacity in the Midwest.
Prinova supplies ingredients and premix manufacturing solutions to the food, beverage, and nutrition industries. Its global manufacturing network comprises more than one million square feet of capacity across nine facilities in the US, South America, China, and the UK.
Prinova’s investment in its North American infrastructure is expected to have a positive impact on its customers.
